Profile

A results-driven and curious person with 15 years of experience in SEO, digital content strategy and team leadership.

  • SEO (eg: Site Audit, Keyword Research, Data Analysis, Content Strategy)
  • Content Creation (eg Writing, Editing, Proofreading, Storytelling, Copywriting, UX Writing, Interviewing)
  • Leadership (eg Team Management, Project Management, Workshops, Skill-building Sessions)
  • Digital Marketing (eg Multichannel Marketing, Automation, Google Ads)
  • Communication (eg Adaptability, Inclusivity, Problem Solving)

Skilled in managing multi-national teams and executing large-scale content strategies that drive organic growth. Proven ability to lead projects that optimize user experience and improve search visibility, with a strong focus on data-driven decision-making and continuous improvement.

Also, an experienced writer with a solid background in creating engaging articles and compelling copy for diverse audiences. Adept at crafting clear and persuasive messaging for mainly web, but once in a blue moon also print. Ensuring content aligns with brand voice and resonates with target readers. Strong research skills combined with an ability to present complex topics in an accessible and engaging way.

Background

I am a content strategist and SEO specialist with over two decades of experience, renowned in media for my reviews and in-depth analysis of cutting-edge technology.

My SEO-specialized writing skills have made me a valuable asset to clients in various industries.

I have extensive experience conducting site audits, creating actionable plans, and performing keyword research, including keyword gap analyses against competitors, to support improved search performance.

Elina Blom Westergren, Vicimedia.se

What sets me apart as a writer is my skill in communicating complex concepts in easily digestible pieces. My ability to break down technical jargon into accessible language makes my work appealing to a wide range of readers.